Posted by: Dena in Business, Announcements on
Feb 24, 2010
My bright and sunny collection, happi by Dena™, is now available as gift bags and kitchen stationery, made by CR Gibson. Everything looks so great! The bags, recipe keeper, note cards and more are made with special details, like buttons and grosgrain ribbon.


Click on this link to get to CR Gibson’s website, where you can browse and buy the products online. They’ll make really fun gifts for Mother’s Day.
Posted by: Dena in Business, Announcements on
Apr 16, 2009
In the next couple of weeks, keep an eye when you go to the Post Office for some fun, bright packaging that makes you irresistibly happi! They are my new designs for boxes, mailers, and labels: happi by Dena, coming out just in time for Mother’s Day (May 10th, mark your calendars!) I know I couldn’t take the smile off my face when I received samples of the packaging two days ago. They look so good and I can’t wait to send presents with them. Butterflies and flowers, pinks and greens, it’s springtime!
Let me know if you spot these packages at your local post office and tell me if they make you feel happi, too!
Posted by: Dena in Business on
Mar 05, 2009
Katrina (who works on all kinds of studio projects) made wonderful pillows with the Monaco collection fabrics and set them on a clean white denim sofa. Katrina had a good time making the fabric flags hanging above the couch and embellishing them with fabric flowers (die cut with the Sizzix Machine), pleats, ruffles, and tassels. To top it all off was a mini poodle of course! She belongs to my friend Babs, and her name is Ruby just like my tiny teacup poodle (who is also named Ruby but has not been groomed in a long, long time.) For this diva dog, Katrina made a diva dog coat with an aqua pompom trim and vintage buttons.
Christina Hernandez took the photos. At first we set everything up outside. Ruby loved getting to prance around and smell the flowers, but the outdoor light wasn’t working for us that day.

We moved inside and our model Ruby posed perfectly on the pillows; when we told her to hold a pose she would look right at the camera and stay!

Towards the end Ruby started to look a little sleepy, so we called it a day.

Many thanks to Ruby, Babs, Katrina, and Christina for helping us make these photos happen. We’ll let you know where and when the ad comes out.
For more photos from this day and more, head over to my flickr photo page!
Dena Designs on flickr
Posted by: Dena in Craft Projects, Business on
Feb 05, 2009
I made an apron that I embellished with trims and die cut flowers, a diva dog coat (with matching headband!), and two different flag banners spelling out “Dena” and “Sweet” using alphabet and flower dies.

There is even a specific Sizzix die that we designed for cupcake liners. What a great way to personalize a party. On top of the cupcakes we added cute animals that I made by spray mounting fabric to cardstock before die cutting the shapes and then attaching them to toothpicks. Details make the difference.

I cut out paper animals, borders, tags, and other shapes from my new Tween and Birthday collections for chocolate bar wrappers. I embellished each one with glitter, rhinestones, pom-poms, and more. I love making even the smallest details sparkle and shine!

Sizzix dies can be found at JoAnn and A.C. Moore stores. Have you made any fun projects using the Sizzix machine? Upload your photos here!
xox,
Dena
Posted by: Dena in Thoughts from Dena, Business on
May 29, 2008

Hello!
Two weeks ago we exhibited at Surtex and the National Stationery Show at the Jacob K. Javits Convention Center in New York City. We have not exhibited at this particular show in a few years – and what a good idea it was to go back! Going to shows like these is one way that I find companies who want to collaborate and license my designs. The booth looked like a jewel colored tent. I hand painted bright marigold and fuchsia colored silk and hung hand painted Chinese lanterns from the ceiling.
We were jam packed every day meeting wonderful manufacturers who produce all kinds of innovative products. Because of this show Dena Designs has landed a major retail promotion so lots of fun new product will soon be out for you to enjoy! More information on that to come.