Press for Dena and Dena Designs
Dena is often in the news--here are some recent samples.

Quick Quilts: Inside the World of Dena Designs

Flush with ideas and inspiration, Dena Fishbein paints whimsical and fresh designs and then uses them to create and embellish appealing do-it-yourself home décor projects. You also might recognize her designs on a variety of licensed products-from greeting cards to scrapbook paper-and you're sure to love them on fabric. Working under her brand, Dena Designs, this talented artist has designed many collections for free Spirit Fabric.

Click here to download the whole article: Part 1 and Part 2.

Last year was a banner one for Dena Designs. Overall retail sales to date for the brand topped $380 million worldwide, and it now counts 30 licensees on its roster.

The art brand also signed a number of deals across the globe. In Australia, Dena's partner, Grant Studios is moving stationery and paper products into Kmart and Spotlight stores. Recent success on QVC teams Dena and Imagine That Designs' scrapbook products with an expected program on QVC U.K. as well as in the U.S. for 2009.

Click here to download the whole article.

Dena Designs (www.denadesigns.com) is a full service design and merchandising studio with more that 30 industry leading licensees from around the world, in categories including home goods and décor, gift and stationery, publishing, baby goods, apparel, craft, and how-to items. Dena products are currently selling in more than 10,000 retail locations in the U.S., and Dena Design-branded products are found worldwide, including North America, Asia, Australia, and Europe.

Click here to download the whole article.

Brandweek: Sunrise Greetings Strikes ‘happi' Licensing Deal

Artist and illustrator Dena Fishbein ("Dena Designs") is debuting a line extension called "happi by Dena," a licensing deal that will include an arrangement with Sunrise Greetings to have her artwork at 15,000 post offices for Mother's Day.

Happi, which features Fishbein's handpainted and computerized art in colorful characters and patterns, will be featured on bubble mailers, boxes and other mailing materials. The deal was designed to coincide with the May holiday, but will be ongoing. Fishbein, who simply goes by "Dena" hosted a show called Embellish This! on the DIY Network.

Click here to download the whole article.

Mary Englebreit's Home Companion: Sweet Retreat

A California designer applies her brush to walls, furniture, even linens, to create a comfy nest that's picture perfect.

Long before they had wedding bands, kids or careers, Dena and Danny built a house together. Their first project, completed one summer during college, was a 1, 152 square-inch dollhouse. "It was something to do while watching TV," recalls Dena. Seventeen years, three children, and three full-sized homes later, Dena, a designer of décor and gift items, and Danny, a commercial real estate developer, still love playing with houses. "We're unusual in terms of home-buyers," Dena says. "We don't just want to see it all done; we love everything about remodeling, including being in the middle of the chaos and the mess."
 

(This article has some great pictures! Click here to view an online version or click here to download the whole thing as it appeared in the magazine)

CNA Designer's Corner: Dena Has Designs on the Craft Industry

Artist, illustrator and embellishment expert Dena Fishbein is taking the craft industry by storm via licensing ventures that get her highly recognizable artwork into the hands of crafters. Fishbein, known simply as Dena, has crossed over from the greeting card market and found a home with kindred spirits in the craft industry. Crafts play an important role within Dena Designs, a company that also produces designs for furniture, bedding, fabrics, rugs, pillows and cards. Her company works with over 20 manufacturers, generating millions in annual sales.

Click here to download the whole article